Founded in 1906, Laur Olive Oil factory was a pioneer in the planting of olive trees in Mendoza province as well as in the production of olive oil. It was purchased by Millán family in 2010, following José Millán’s determination to establish the best olive oil factory in Argentina.

In 2019, Laur was recognized by the EVOO WORLD RANKING as the fourth most important olive oil producer in the world and the first one in the country.